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Privacy Policy


We have posted this privacy policy to let you know what kind of information we collect, how it is handled, with whom it may be shared, what choices you have regarding our use of your information, and how you may access some of the information you provide to us. As we continue to develop our website and take advantage of advances in technology, our privacy policy may change. Please refer to this page frequently for the most up-to-date information.


The Data Controller

This privacy policy relates to Easylife, which is the Data Controller, and comprises of Easylife Holdings, Tensor Marketing, Café Mio and its sub brands, Good Ideas, Positive Health, Evergreen, Lifestyle Perx, Easylife Book Club, Easylife Motoring Club, Easylife Supercard, Easylife Lotto Syndicate and Easylife Gardening Club. We may collect certain information about you through our transactions with you and over the course of our dealings with you. We take privacy and security of customer information seriously and operate a high level of internal security. We will treat your personal data as confidential and will only use it as set out in this privacy policy. By dealing with us you agree to us collecting and using your personal information in accordance with the details below.


What information do we collect about you?

When you provide your data to us, either during registration or during a purchase, we collect this. This information helps us provide you with a better service whenever you interact with us.

Typically, we collect your contact details (name, address, telephone contact numbers, email address), payment information, as well as information about your transactions with us via any element of the ‘Group’ or brands. To improve our website, we collect non-personal information about how users navigate through the site. Other than for an ‘abandoned basket’, this statistical information does not include individual names or personal data, so it does NOT identify you or any other customer.


How will we use the information we collect about you?

We will do the following with your personal information:

  • •Store and use it to fulfil any order or service you’ve ordered from.
  • •Maintain is as evidence of your history with us.
  • •Keep you informed about the status of your orders and provide updates or information about associated products or additional products, services or promotions that might be of interest to you.
  • •Notify you of any product recalls or provide other information concerning products you have purchased.
  • •Improve and develop the products or services we offer by analysing your information.
  • •As customers or subscribers, we will send you our catalogues and information by post or email and may telephone offering services or products

How long will we retain your data for?

We treat your privacy rights seriously and whilst the legislation does not provide a time limit for the amount of time we retain your personal details, we will only retain your details for as long is required based on the purpose for which it was collected. You have the right to change your preferences at any time.
Your rights are:

  1. The right to be informed
  2. The right of access
  3. The right of rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling

You also have the right to lodge a complaint with a supervisory authority. Should you have any complaints, you can contact us and we’ll do our very best to resolve the issue. If you feel your complaint has not been dealt with satisfactorily, the supervisory authority for data protection in the UK is the Information Commissioner’s Office (ICO) which you can contact on 0303 123 1113 or via their website at ico.org.uk.


Do we store any ‘sensitive’ or payment data?

We don’t collect or store any ‘sensitive data’

We do collect payment method and payment details when processing payments and we work with PCI compliant Payment Processor to arrange your stage or part payments for projects and we share that data with ‘sub processors’ when necessary under strict Data Processing contracts.


Will we share your information with anyone else?

Your data may be used by each ‘Sub-Brand” of Easylife.

We are also part of several ‘Data Alliances’ that share mail order data only (Name and Address) that have a Legitimate Interest in introducing their products and services. We would also like to pass only your name and address to other companies in the Charity, Financial, Leisure, Travel, Utility and Mail Order sectors so they can contact you with details of their products, services, offers and competitions, where their and our legitimate interest does not infringe your privacy rights. If you don’t want to receive these offers you can either advise our customer service team that you wish to be excluded or you will be able to exclude yourself individually from each as they make contact.

Be assured that your privacy is important to us and that your data cannot be accessed by any unauthorised person or business.

We currently share your data with the following Data Co-operative:
• Abacus Alliance - https://www.epsilonabacus.com/

Other trusted partners that we may share your data with where we think they offer a product or service that may be of interest to you, but are not limited to, one of the following categories:

Retailers/Mail Order
• Automotive
• Fashion/clothing
• Household
• Gardening
• Gifts
• Beauty
• Collectibles
• Food & Wine
• Gadgets

• Animal
• Arts & Culture
• Community
• Environmental
• Elderly
• Disability
• Housing
• Medical
• Overseas Aid
• Public Service & Military

• Health & Wellbeing
• Leisure
• Outdoor activities
• Entertainment
• Home interiors
• Travel

• Insurance, home, car, pet, personal
• Banking
• Pensions
• Investments
• Claims/Legal services

Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission. If you would like more information, please call us on 0333 030 0777, write to us at our address below or email us at [email protected]


Can you update your information?

You can update any information we may hold about you by contacting our customer services team on 0333 030 0777 who will be delighted to help you.

You may also update your information by contacting us through our Amend My Details page. Please help us keep your personal data up to date by notifying us of any such changes in accordance with this privacy policy.

We keep and use your data for up to 6 years after the last recorded transaction or interaction.


Can you ask for a copy of the information we hold?

To see what we collect, first refer to the above section ‘what information do we collect about you?’

We conform to the latest data regulations for May 2018 and accordingly, should you wish to know what data we hold about you then please contact us through our Subject Access Request page.


Contacting us

If you;

  • •Do not wish to receive our catalogues
  • •Do not wish to receive our email marketing
  • •Do not wish to receive our telephone marketing
  • •Wish to update your personal information or request access to it
  • •Have any other queries or requests about our processing of your personal information
Please contact us using the Mailing Requests topic of our Contact Page.



Lawful basis for ‘processing your data’

We process personal information on the following bases:

Customers and prospects are contacted by phone and by mail on the basis of ‘Legitimate Interest’ as they have demonstrated interest in our products and services or those of other businesses like ours operating in the mail order sector.

ELG only emails or texts customers and prospects who have shared their email addresses or mobile phone numbers with us. The basis for doing this is known as the ‘Soft opt-in’ as outlined under the Privacy and Electronic Communication Regulations 2003 (PECR).

Every customer has the opportunity to opt-out of receiving these communications both when their data is collected or via each communication and anybody who doesn’t opt-out is giving us permission to use those details to make contact with them.

Mail order prospects who have been contacted from data that we have received from ‘data alliances’ or ‘list rental’ are mailed on the basis of ‘legitimate interest’. These have been shared as customers who have not opted out of 3rd party data sharing.

Any customer or subscriber can exclude themselves from receiving marketing material using Customer Service (0333 030 0777) or the Mailing Requests topic of our Contact Page to do so.


Personal data for International Customers

We are based in the UK and comply with all local privacy regulations, we cannot legislate for any regulations or laws that may apply differently in other countries. Submitting your personal data (in some cases including overseas based email addresses) is done so strictly on that basis and the data of any foreign nationals, that we may hold as a result, is the responsibility of the person who submits it. If you would like us to remove any data please contact us and advise us as detailed above.


Marketing to Children

In line with the new data laws, on registration by providing your data you are confirming that you are aged 18 or over.


Use of ‘electronic communications’

You will receive promotional emails from us occasionally offering news, updates, special offers and bulletins. Each time you receive a marketing email from Easylife, you will be given the opportunity to "opt-out" or stop receiving them.

We try to use the most popular and convenient forms of electronic communication. This could include email, sms or new and emerging forms of communication such as Facebook messenger or ‘WhatsApp’. We assume as a registered customer that you consent to receive such communication.

If you wish to be excluded from any electronic communication going forward, please choose the email opt out as found in My Preferences or on any marketing email as an unsubscribe. Please note, however, that some email promotions are prepared well in advance, so you may continue to receive offers after you have chosen to "opt-out." We appreciate your patience in giving us time to carry out your request.


Cookie Policy

Cookies and How We Use Them.

What are cookies?

  • •Computer cookies are small text files that a website transfers to your computer. Cookies cannot harm your computer and are anonymous. They do not contain any information that could be used to identify you, nor do they contain any confidential information such as your email address or credit card details.
  • •Using 'cookies' helps us to make our website easier for you to use and helps us to give you a more personalised web experience, such as enabling us to present information about products and promotions which we believe will be of interest to you. Examples of our use of 'cookies' include:
    • •Storing the content of your shopping basket as you proceed through 'Checkout' and so that it is available to you when you return to the website
    • •To record the areas of the site that you have visited and for how long, as well as the products that you viewed and those that you purchased. We use this information to help us improve the effectiveness of our website design, to make it more accessible to our users and to improve the quality of service that we provide. We also use this information to inform the product recommendations you see while you are on our website, in communications that we send to you, and in adverts that you see while on other websites.

Are cookies safe?
  • •Yes. The information stored in cookies is anonymous and secure. It cannot be used to identify you personally and cannot harm your computer.

Can I switch cookies off?
  • •Easylife uses these cookies to make our website easier to use and to allow us to provide the best possible standard of service. Cookies are an essential part of how our website works, however we require your consent to use them. To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you should use the settings provided in your website browser to prevent us from storing cookies on your computer, however if you choose not to consent to the use of cookies your experience of our website could be impaired and it’s possible many important aspects of the site will not work at all.

© 2021 Easylife. All Right Reserved

Easylife Ltd Registered Office
11-13 Kings Terrace
London NW1 0JP
Registered in England. Company registration no. 05221840 VAT no. 760918415.
Order Line
0800 055 7766
Customer Service
0303 031 0777
Cookie Control
Cookies are used on our website to provide the best experience, by using our website you agree to use of cookies detailed in our privacy policy.